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Grace Church

Communications Director

Grace Church
Ann Arbor, Michigan, United States


Date Posted: 12/14/2017
Categories: Communications
Denominations: Not Applicable
Church Size: 751 to 1000
Job Type: Full-Time

Job Description:

 

Grace Church is a growing multi-site church based in Ann Arbor, MI.  Planted in 2009, Grace has grown to two campuses and over 900 worshippers each Sunday.  Grace has concrete plans to launch additional locations in 2018 and 2019. With the organizational growth, we are hiring for positions that span multiple campuses as a part of our Central Services Team.

 

Communications Director

 

The role of the Communications Director (CD) is to oversee the church communication strategy of Grace under the direction and leadership of the Executive Pastor.  The CD is a full time position based on the applicant’s skill, experience, and scope of responsibility. This will require a firm grasp of the beliefs, values, and strategy of Grace, and the ability to align staff and key leadership teams with its mission, vision, and values. The CD will lead all components of communications and marketing to add inspiration, motivation, and clarity to church messages.

 

1. Modeling Biblical Priorities

Responsible for upholding Biblical priorities and core values of Grace.  The CD should represent a growing personal relationship with Christ.  The CD models a strong relationship with his or her spouse (if married) and children (if applicable).  The CD strives to fulfill his or her purpose in life and ministry while demonstrating integrity in words, relationships, and actions.  These objectives are accomplished through the three values of Grace Church:

 

Worship

  • Practice Spiritual Disciplines

  • Attend Sunday Gatherings

Community

  • Participate in a Community Group

  • Serve with others on a Ministry Team

Mission

  • Share faith with friends, neighbors, and co-workers

  • Give generously to the local church

 

2. Managing Two-Way Communication Flow

Responsible for creating an environment that provides two-way communication between the congregation and church leadership.  These objectives are accomplished by:

  • Removing barriers that keep people from connecting.

  • Becoming a student of the primary audience Grace is trying to reach.

  • Evaluating messages and materials in the context of guest perspectives.

  • Studying, learning, and communicating new trends happening in the congregation.

  • Creating opportunities to tell stories of what God is doing in the lives of people at Grace.

  • Staying in touch with audience and leadership team simultaneously and conveying clear messages to both

 

3. Oversight and Execution of Communications and Marketing

The CD creates seamless messages that produce simple ways to connect with Grace.  The CD is responsible for ensuring a consistent experience across multiple touch points and campuses.

  • Web

    • Manages all aspects of Grace’s related websites.  Websites should display artistic and creative excellence.  Content should be timely, current, and appropriate to Grace.

    • Evaluate and establish standards of scope, technology, distribution, promotion and operational efficiency for all web functions.

    • Manage and maintain audio/video podcasts and downloadable documents.

    • Lead all efforts related to the creation and development of all websites (either through internal efforts or through contracts with external web development companies)

    • Monitor success through an established set of metrics (ex. Increased traffic, etc)

    • Proactively work to make sure Grace maintains an effective presence on the web including style/presence, SEO, and new technology.

    • Assist pastoral team in developing blog sites, e-newsletters, and other web related issues.

    • Manage Grace’s adwords account.

  • Print

    • Deliver excellence in timeliness, accuracy, design, layout and ease of use for print brochures, signage, surveys, direct mail, and custom media.

  • Promotions

    • Develop systems to organize, prioritize and communicate promotional items related to Grace.

    • Create communication strategies to market, inform and promote teaching series, big events and other campaigns assigned.

    • Oversee all written materials related to promotions.

  • Social Media

    • Create social media presence for Grace including but not limited to Facebook, Instagram and Twitter.

    • Manage on-going social media messaging and communication strategies.

    • Build followings on various social media outlets

    • Develop an App for Grace

  • Design

    • Lead efforts to design all art and promotional materials related to church-wide activities with a high standard of creativity, excellence and effectiveness.

    • Network with paid and volunteer artists to develop graphic designs.

  • Video

    • Work closely with Grace videographer to produce creative and effective promotional videos: concept, scripting, video shoots, editing and post-production.

    • Strategize creative tactics to use video to promote and send the message Grace may want to communicate to the church and the world.

  • Worship Arts

    • Work in tandem with worship arts team to create consistency in messaging from the front door to the back door.

    • Develop creative ways to communicate desired messages with the worship audience.

    • Join brainstorm and creative sessions in developing worship series and programs.

  • Brand Management (under direction of the Grace Ann Arbor Worship Pastor)

    • Monitor the look, vibe, and feel of all promotional materials representing Grace.

    • Monitor and establish accountability for the appropriate use of logos and images that represent Grace.

    • Create policy and procedures related to media relations.

    • Oversee implementation of style guide (same fonts, terms, etc.)

  • Media Relations

    • Create positive relationships with local and national media.

    • Oversee efforts related to securing or responding to media attention.

    • Develop policy and procedures related to media relations.

4. Team Supervision and Development

The CD will lead, evaluate and mentor new communications staff and volunteers and prioritize future staffing needs. Includes the following responsibilities:

  • Supervising the communications team in day-to-day operational activities.

  • Overseeing the training and development of the communications team.

  • Recruiting and empowering volunteers to deliver excellence in timeliness, accuracy, design, layout and ease of use. (artists, designers, photographers, writers, etc.)

  • Maintaining a strong network of relevant professionals - writers, designers, creative directors, developers and production managers.

  • Developing ministry partnerships with outside vendors that share Grace’s commitment to excellence.

 

5.  Additional Skills & Responsibilities

The ability to take on any of the responsibilities listed below will distinguish an applicant for the Communications Director role.

 

  • High level administrative tasks

  • Human Resources (references required)

  • Graphic Design (portfolio required)

  • IT experience (references required)

Please submit a cover letter, resume, references and porfolio (if applicable) to office@graceannarbor.com